{"id":486,"date":"2010-08-06T12:31:50","date_gmt":"2010-08-06T19:31:50","guid":{"rendered":"https:\/\/ata-divisions.org\/GLD\/?p=486"},"modified":"2010-08-06T12:31:50","modified_gmt":"2010-08-06T19:31:50","slug":"einwecken","status":"publish","type":"post","link":"https:\/\/ata-divisions.org\/GLD\/einwecken\/","title":{"rendered":"Einwecken"},"content":{"rendered":"

\"\"<\/a>Googeln, flexen, skypen \u2013 Verben, die auf Markennamen basieren, sind fester Bestandteil der deutschen Sprache geworden. Verbl\u00fcffend ist allerdings, dass es gar nicht so viele sind, wie man vielleicht annimmt.<\/p>\n

Verben aus Markennamen abzuleiten, ist kein neues Ph\u00e4nomen. Schon seit 100 Jahren sagt man \u201eeinwecken\u201c, f\u00fcr das Einkochen von Lebensmitteln in Einmachgl\u00e4sern der Firma Weck.<\/p>\n

Weiteres dazu im Artikel \u201eMarkenspezifische Verben\u201c<\/a>, in derm das Buch \u201eDer Google-Effekt. Die Bildung markenspezifischer Verben<\/a>\u201c von Bernd M. Samland besprochen wird.<\/p>\n","protected":false},"excerpt":{"rendered":"

Googeln, flexen, skypen \u2013 Verben, die auf Markennamen basieren, sind fester Bestandteil der deutschen Sprache geworden. Verbl\u00fcffend ist allerdings, dass es gar nicht so viele sind, wie man vielleicht annimmt. Verben aus Markennamen abzuleiten, ist kein neues Ph\u00e4nomen. Schon seit 100 Jahren sagt man \u201eeinwecken\u201c, […]<\/p>\n","protected":false},"author":5,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[],"class_list":["post-486","post","type-post","status-publish","format-standard","hentry","category-blog"],"yoast_head":"\nEinwecken - ATA German Language Division<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ata-divisions.org\/GLD\/einwecken\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Einwecken - ATA German Language Division\" \/>\n<meta property=\"og:description\" content=\"Googeln, flexen, skypen \u2013 Verben, die auf Markennamen basieren, sind fester Bestandteil der deutschen Sprache geworden. Verbl\u00fcffend ist allerdings, dass es gar nicht so viele sind, wie man vielleicht annimmt. Verben aus Markennamen abzuleiten, ist kein neues Ph\u00e4nomen. 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