{"id":5209,"date":"2023-09-14T21:51:03","date_gmt":"2023-09-14T21:51:03","guid":{"rendered":"https:\/\/ata-divisions.org\/GLD\/?p=5209"},"modified":"2023-09-14T21:55:50","modified_gmt":"2023-09-14T21:55:50","slug":"overview-of-an-ata64-gld-presentation-tech-talk-translating-for-the-tech-industry","status":"publish","type":"post","link":"https:\/\/ata-divisions.org\/GLD\/overview-of-an-ata64-gld-presentation-tech-talk-translating-for-the-tech-industry\/","title":{"rendered":"Overview of an ATA64 GLD presentation \u2013 Tech Talk: Translating for the Tech Industry"},"content":{"rendered":"<p><strong>Tech Talk: Translating for the Tech Industry<\/strong><\/p>\n<p><strong>ATA64 Miami | Session 075<br \/>\nFriday, October 27, 2:00\u20133:00 PM<\/strong><\/p>\n<p>San Francisco and Silicon Valley are the epicenter of the global tech industry, and the tech products created in the Bay Area generate a huge amount of work for translators working <em>out of<\/em> English. But there are many other important tech hubs around the country and of course also around the world, offering high-level work for translators working out of languages other than English.<\/p>\n<p>Germany\u2019s tech industry generated revenues of \u20ac113&nbsp;billion in 2022 and is poised to continue growing in 2023 and beyond. Two of the software companies with the highest profile in the T&amp;I industry\u2014Trados and DeepL\u2014are from Germany. (Trados&nbsp;GmbH was founded in Stuttgart, and DeepL&nbsp;GmbH is still based in Cologne.) And SAP&nbsp;SE, based in Walldorf near Heidelberg, currently ranks among the top five software companies in the known universe, generating revenues of \u20ac32.5&nbsp;billion in 2022.<\/p>\n<p>Bottom line: Tech is a strong industry in Germany, and software products and services are future-focused and seemingly immune to recessions, pandemics, and other disruptions. Oh, and tech clients have lots of money! That\u2019s good news for the people who work for them, including the translators who help them penetrate global markets with the \u201crest-of-world\u201d language of English.<\/p>\n<p>Every year for the past quarter century, I\u2019ve earned the majority of my income translating for the German tech industry. In my presentation at ATA64 in Miami, I\u2019ll share the tips and tricks I\u2019ve accumulated over the years for transforming typical German tech writing into the kind of English that strikes the right tone and will help your tech clients succeed in global markets. I\u2019ll use examples of text that appears right in the graphical user interface of enterprise software as well as the marketing copy used to promote it. A few areas of focus:<\/p>\n<ul>\n<li>Idiosyncrasies of tech jargon in German and English<\/li>\n<li>Register shift from German to English<\/li>\n<li>False friends in tech lingo between German and English<\/li>\n<li>The three Cs of good tech writing<\/li>\n<\/ul>\n<p>I hope to see many of my colleagues in the German Language Division there\u2014not only those who already translate from German to English in the field of tech, or who aspire to, but also those who translate <em>into<\/em> German.<\/p>\n<p>ATA64 in Miami will be my fourteenth ATA Annual Conference, and my third time presenting a German-language session. I can\u2019t wait to see you all there!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Tech Talk: Translating for the Tech Industry ATA64 Miami | Session 075 Friday, October 27, 2:00\u20133:00 PM San Francisco and Silicon Valley are the epicenter of the global tech industry, and the tech products created in the Bay Area generate a huge amount of work [&hellip;]<\/p>\n","protected":false},"author":31,"featured_media":4562,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[],"class_list":["post-5209","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Overview of an ATA64 GLD presentation \u2013 Tech Talk: Translating for the Tech Industry - ATA German Language Division<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ata-divisions.org\/GLD\/overview-of-an-ata64-gld-presentation-tech-talk-translating-for-the-tech-industry\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Overview of an ATA64 GLD presentation \u2013 Tech Talk: Translating for the Tech Industry - ATA German Language Division\" \/>\n<meta property=\"og:description\" content=\"Tech Talk: Translating for the Tech Industry ATA64 Miami | Session 075 Friday, October 27, 2:00\u20133:00 PM San Francisco and Silicon Valley are the epicenter of the global tech industry, and the tech products created in the Bay Area generate a huge amount of work [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/ata-divisions.org\/GLD\/overview-of-an-ata64-gld-presentation-tech-talk-translating-for-the-tech-industry\/\" \/>\n<meta property=\"og:site_name\" content=\"ATA German Language Division\" \/>\n<meta property=\"article:published_time\" content=\"2023-09-14T21:51:03+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-09-14T21:55:50+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/ata-divisions.org\/GLD\/wp-content\/uploads\/ata64.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"900\" \/>\n\t<meta property=\"og:image:height\" content=\"900\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Michael Schubert\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Michael Schubert\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/ata-divisions.org\/GLD\/overview-of-an-ata64-gld-presentation-tech-talk-translating-for-the-tech-industry\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/ata-divisions.org\/GLD\/overview-of-an-ata64-gld-presentation-tech-talk-translating-for-the-tech-industry\/\"},\"author\":{\"name\":\"Michael Schubert\",\"@id\":\"https:\/\/ata-divisions.org\/GLD\/#\/schema\/person\/0e03cabbccb6900c682358317a1586f0\"},\"headline\":\"Overview of an ATA64 GLD presentation \u2013 Tech Talk: Translating for the Tech Industry\",\"datePublished\":\"2023-09-14T21:51:03+00:00\",\"dateModified\":\"2023-09-14T21:55:50+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/ata-divisions.org\/GLD\/overview-of-an-ata64-gld-presentation-tech-talk-translating-for-the-tech-industry\/\"},\"wordCount\":428,\"publisher\":{\"@id\":\"https:\/\/ata-divisions.org\/GLD\/#organization\"},\"image\":{\"@id\":\"https:\/\/ata-divisions.org\/GLD\/overview-of-an-ata64-gld-presentation-tech-talk-translating-for-the-tech-industry\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/ata-divisions.org\/GLD\/wp-content\/uploads\/ata64.jpg\",\"articleSection\":[\"Blog\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/ata-divisions.org\/GLD\/overview-of-an-ata64-gld-presentation-tech-talk-translating-for-the-tech-industry\/\",\"url\":\"https:\/\/ata-divisions.org\/GLD\/overview-of-an-ata64-gld-presentation-tech-talk-translating-for-the-tech-industry\/\",\"name\":\"Overview of an ATA64 GLD presentation \u2013 Tech Talk: Translating for the Tech Industry - 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