Implementation of strategies and techniques to improve a website’s ranking is called SEO —short for Search Engine Optimization. Most of us have our own website or a blog through which we wish to connect with our dream clients or fellow translators/interpreters. Effective implementation of an SEO strategy can help our content reach the right audience. SEO is also at work when we are researching a topic/terminology. We might also be implementing an SEO strategy when we are translating a website. At the heart of this is the search engine—let’s find out more about how search engines work; why they do…

By Naomi Sutcliffe de Moraes Most people use the words accurate and precise as if they were synonyms. And they can be — in everyday language — but not in scientific and technical contexts. Here are some examples of the two words used in a non-technical context.